In Focus: Paul Rand

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December 12th – April 15th
Tuesday-Saturday 11am–5pm; Sunday 12–5pm; Closed Monday
Throughout the second half of the twentieth century, pioneering art director and graphic designer Paul Rand (1914–1996) was celebrated for crafting the brand identities of such American corporate icons as ABC, IBM, UPS, and Westinghouse. Rand considered the designer’s task to be the symbolic communication of a company’s character. This recent acquisition presentation features the poster Rand created as part of IBM’s THINK promotional campaign. The design is a rebus, or visual puzzle, wherein Rand cleverly transforms the letters of IBM’s logo into pictures. The whimsical use of symbols encourages viewers to interpret—or think—in order to comprehend the company’s intended message that it values “insight,” “industriousness,” and “motivation.” The poster is part of a larger recent gift of archival Paul Rand objects donated to UMMA by Franc Nunoo-Quarcoo—professor in the U-M Stamps School of Art and Design and published scholar on Paul Rand—and Maria Phillips.
Categories: ExhibitsFree
Add to Calendar 12/12/2018 04/15/2018 America/Detroit In Focus: Paul Rand Throughout the second half of the twentieth century, pioneering art director and graphic designer Paul Rand (1914–1996) was celebrated for crafting the brand identities of such American corporate icons as ABC, IBM, UPS, and Westinghouse. Rand considered the designer’s task to be the symbolic communication of a company’s character. This recent acquisition presentation features the poster Rand created as part of IBM’s THINK promotional campaign. The design is a rebus, or visual puzzle, wherein Rand cleverly transforms the letters of IBM’s logo into pictures. The whimsical use of symbols encourages viewers to interpret—or think—in order to comprehend the company’s intended message that it values “insight,” “industriousness,” and “motivation.” The poster is part of a larger recent gift of archival Paul Rand objects donated to UMMA by Franc Nunoo-Quarcoo—professor in the U-M Stamps School of Art and Design and published scholar on Paul Rand—and Maria Phillips. 525 South State St. , Ann Arbor, Michigan 48109 aBiAKdWFvzLJBiabzmaP28799 MM/DD/YYYY
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