Detroit Symphony Orchestra

Audience Development Manager

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To apply, send cover letter and resume to [email protected] No phone calls, please.
Posted On: December 13
Location: Detroit Symphony Orchestra
3711 Woodward Ave., Detroit, MI 48201

Job Description:

General Description:

The Audience Development Manager takes a leadership role in achieving and exceeding revenue goals and developing audiences for initiatives where the DSO productively expands reach and impact in the community.

Responsibilities include building a paid subscription and single-ticket audience base for the DSO William Davidson Neighborhood Series, overseeing growth of Soundcard, the DSO’s all-access student program, and NextGen, the DSO’s social and professional network for our next generation of patrons, as well as developing and executing plans to achieve ticket revenue goals for DSO’s Summer Series concerts.

Specific Responsibilities:

William Davidson Neighborhood Series

  • Develops and implements Neighborhood Series subscription campaign, including direct marketing mail, media and digital campaigns, from conceptual development through design, mailing and printing
  • Develops and implements plans to achieve single ticket sales goals and attendance for Neighborhood Series concerts; builds program that will grow contributed revenue from neighborhood buyers
  • Extensive, face-to-face networking in DSO Neighborhoods to develop new affiliation-based sales clients; maintains relationship with existing clients

NextGen and Soundcard Membership programs

  • Create an effective sales and marketing strategy for NextGen and Soundcard, building relationships with area young professionals, schools and teachers throughout southeastern Michigan to promote and sell memberships
  • Develops and monitors neighborhood audience development, Soundcard and NextGen budgets, as well as revenue projections and ticket pricing, soliciting support as appropriate

Other duties

  • Develops and implements sales plans to achieve or exceed ticket revenue goals for DSO’s Summer concerts, including Salute to America at Greenfield Village, and concerts at the Edsel and Elanor Ford House.
  • Analyzes and interprets historical ticketing data and patron buying patterns with an eye toward maximizing gross ticket revenue.
  • Support overall ticket campaign goals, including list development and brokerage for direct mail leads, call center and emails; media placements; design coordination; and digital campaigns
  • Works with the Communications Team to plan and assist with digital media campaigns to support sales efforts
  • Assist with mailings, distribute and maintain fliers and brochures at Orchestra Hall and all off-site locations of DSO concerts and other duties as assigned

Preferred Skills:

Position Qualifications:

Bachelor’s Degree and at least 2-4 years’ experience in a sales capacity in the performing arts. Familiarity of classical repertoire required. 

The successful candidate will have a proven record of single-handedly achieving consistently increasing revenue goals. S/he will demonstrate initiative, strong problem resolution and organizational skills, and be able to participate successfully in a fast-paced, team-oriented environment. Strong writing, design and communications skills necessary along with excellent knowledge of Microsoft Office Suite. Familiarity with Tessitura ticket software, a plus.

Primary Reporting Responsibility: Director of Audience Development
Secondary Reporting Relationship: Senior Director of Patron Development and Engagement

Personal Attributes and Competencies:

  • Dynamic self-starter with entrepreneurial spirit who can think strategically, with imagination, and possesses a good sense of humor
  • Action-oriented, decisive, quick study with proven ability to accurately analyze information and act
  • High energy with a positive attitude and the ability to provide superior customer service
  • Highly competitive and self-motivated with the ability to “make it happen;” personal “edge” reflecting passion and urgency
  • Sensitive to the needs of individuals with strong political skill to maneuver within organizational cultures
  • Ability to work well under pressure; persistence, perseverance, tenacity, integrity and patience
  • Strategist that is motivated by deadlines and measurable outcomes
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