Detroit Symphony Orchestra

Digital Marketing Manager

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To apply, send cover letter and resume to [email protected] No phone calls, please.
Posted On: June 3
Location: Max M. & Marjorie S. Fisher Music Center
3711 Woodward Avenue, Detroit, MI 48201

Job Description:

General Description:

In coordination with the Director of Audience Development and other DSO staff, the Digital Marketing Manager develops and executes DSO marketing strategies and campaigns on various digital platforms to support event promotion, ticket sales, and other company priorities, leveraging the new website to its greatest potential, along with directly managing promotion of select events.

Specific Responsibilities:

Responsibilities include developing digital strategies and campaigns, managing production schedules to ensure on-time development and delivery of creative assets, managing ongoing campaigns and recommending adjustments as needed, analyzing sales results from the new website, and developing comprehensive promotional plans and monitoring sales projections for select events, along with coordinating expenses and other communications with established vendors.

Digital Campaigns

  • Develop and ensure on-time production and delivery of creative assets and content for DSO digital campaigns, including email, social media, and search efforts.
  • Execute established plans for ongoing digital communication in connection to events, and provide support to maximize the DSO’s capacity to initiate new digital ideas and efforts that arise as events approach
  • Collaborate with communications team to manage email strategy and execution and to promote DSO brand in a consistent manner
  • Define strategy and support implementation of internal and external digital signage for the Max, ensuring alignment with audience development strategies while producing impactful imagery and messaging

Other Production

  • Manage the production and delivery of other DSO advertising creative, including digital, print, broadcast, and other materials as needed 
  • Serve as project manager for announcement and on-sale process for select events during the season.
  • Serve as point-of-contact with graphic designer, provide graphic design support as needed.

Event Sales

  • Develop and implement single ticket campaigns with a mix of direct marketing strategies, broadcast and print media and direct sales for DSO Presents, events promoted primarily through digital marketing, and other select events as assigned.
  • Develop projections and ticket pricing and employ variable pricing techniques to maximize revenue potential for above events.
  • Establish digital sales goals annually, monitoring results to expectations, and adjusting plans to achieve goals.

Campaign Monitoring

  • Regularly monitor and report results of active digital campaigns, as well as recommendations for adjustments when needed to reach campaign goals
  • Monitor and maintain search-based promotional campaigns, including utilization of annual Google Ad Words Grant, and other paid search efforts
  • Provide regular data-driven feedback on effectiveness of creative assets and approaches; maintain ongoing standards and company best practices for digital creative and campaigns
  • Evaluate website analytics to identify opportunities for sales growth and minimize user barriers and bounce rates

Vendor Coordination

  • Serve as a point-of-contact with digital vendors to produce and implement production schedules that align with campaign strategy, as well as facilitating completion of campaign set-ups, website development and other technical needs to ensure successful digital campaigns
  • Coordinate and monitor digital expenses, ensuring campaigns are within planned budgets, and invoices are fielded and tracked in a timely manner
  • Provide feedback to staff, including Director of Audience Development, concerning any issues, recommendations or other communications from vendors.

Preferred Skills:

Position Qualifications:

Bachelor’s Degree in communications, marketing, business, or a related field, and 2-4 years’ experience managing digital campaigns in a sales/marketing capacity, preferably in event promotion or the performing arts. Experience working with SEO and SEM campaign tools (Google Adwords), email marketing campaign software (ex. WordFly, Constant Contact), and social media platforms (Facebook, Instagram, Twitter) required. Familiarity with Adobe Creative Suite preferred.

The successful candidate will demonstrate initiative, strong problem resolution and organizational skills, and be able to participate successfully in a fast-paced, teamoriented environment. Strong writing, design and communications skills necessary.

Primary Reporting Responsibility: Director of Audience Development

Secondary Reporting Relationship: Senior Director of Patron Development and Engagement

Direct Reports: Digital Marketing Coordinator

Personal Attributes and Competencies

  • Dynamic self-starter with entrepreneurial spirit who can think strategically, with imagination, and possesses a good sense of humor
  • Action-oriented, decisive, quick study with proven ability to accurately analyze information and act
  • Highly competitive and self-motivated with the ability to “make it happen;” personal “edge” reflecting passion and urgency
  • Ability to work well under pressure; persistence, perseverance, tenacity, integrity and patience
  • Strategist that is motivated by deadlines and measurable outcomes

To apply, send cover letter and resume to [email protected]. No phone calls, please.

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